Calendar Strategy
February 8, 2025 · 5 min read
Once a quarter, take one hour and do this. I promise it will change how your next three months feel.
As an Executive Assistant, one of the first things I do with every new client is a full calendar audit. What I find almost every time: between 30–50% of recurring meetings no longer serve the purpose they were created for, key priorities have no protected time in the schedule, and the calendar reflects habit rather than intention.
Go through every meeting and ask one question: did this meeting require me specifically, or could it have been handled differently? Be honest. Most leaders find that at least a third of their meetings fall into the "not required" category.
Label every block as one of four things: Strategy (thinking, planning, deciding), People (relationships, team, clients), Operations (running the business), or Recovery (lunch, breaks, transition time). Now calculate the percentages. Most leaders are shocked to find Operations consumes 60–70% of their week.
What percentage of your time should be on Strategy? For most leaders, the answer is 40–50%. Build that into your calendar as non-negotiable blocks before anything else. Protect them fiercely.
For every meeting or task in the Operations category, ask: can this be delegated? Can it happen less frequently? Can it be handled asynchronously? The answers will free more time than you expect.
Do this audit quarterly and you'll maintain control of your schedule rather than letting it control you.
Ready to get this kind of support for yourself?
Book a Free Consultation