Case Studies & Results
Virtual Executive Assistant
Results, Real Impact.
A selection of engagements showcasing the kind of difference an experienced Executive Assistant makes. Client details anonymised where requested.
The tools of the trade
Built for high-performance support
Bringing Order to a Growing Brooklyn Brand
Brooklyn Tea had grown rapidly from a neighbourhood tea shop into a multi-channel brand with events, wholesale, and a busy retail presence. The founder was managing customer communications, vendor relationships, event logistics, and team scheduling simultaneously, with no system holding it together. Things were slipping, and the energy needed for growth was being consumed by daily operations.
No centralised operations system. Customer and vendor emails going unanswered for days. Events being planned reactively. The founder spending 70% of their time on admin rather than brand strategy.
Built a full operations framework in Notion, took over all vendor and customer correspondence, created event planning templates and timelines, and established a weekly rhythm of briefings that kept the founder informed without being pulled into every detail.
Rescuing a Creative Director's Calendar
A creative director at a growing design studio was spending her most valuable hours in back-to-back meetings, responding to client emails, and chasing internal deadlines. Her creative output, the core reason clients hired the studio, was suffering. She needed an Executive Assistant who could take complete ownership of her schedule and communications without needing constant guidance.
Calendar with zero protected creative time. 200+ unread emails. Client follow-ups being missed. No briefing system before important meetings. Three missed deadlines in two months.
Audited and restructured the entire calendar, cutting 8 recurring meetings, establishing 3 protected creative blocks weekly, and implementing a morning briefing document delivered every day by 8am. Took over inbox management completely.
End-to-End Corporate Event Series
A professional services firm needed to host a series of four client appreciation events across New York over a single quarter. The Managing Director wanted seamless, memorable experiences for their most important clients, but had no capacity to manage the logistics alongside running the business. With a firm budget and high expectations, every detail mattered.
Four events in 12 weeks, across different venues, with 40–80 guests each. Catering, AV, invitations, RSVP management, and post-event follow-up all needed coordinating simultaneously.
Sourced and negotiated all venues and vendors, managed the full guest list and RSVPs, created run-of-show documents for each event, coordinated on-the-day logistics, and handled all post-event thank you communications and feedback collection.
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